Business Owners – What Buyers Look For In A Business

Business Brokers New York










It’s All About The Buyer

Most business owners give little thought to what buyers look for when contemplating the acquisition of their business. Rather, owners mostly seem preoccupied with what they need themselves in terms of the deal structure, especially what price they can get for their business. Now naturally, that’s important, but in order to sell their business, more thought should be given to what a prospective buyer wants, not what the owner wants…if they want to clinch the sale.

Keep Financial’s The Key Focus

Almost without contradiction, the first port of call for most prospective buyers is an examination of the financials. Prospective buyers expect well documented financial information, that is up-to-date and accurate. In my experience, too few business owners pay enough fastidious attention to this matter, often ignoring critical record keeping of this nature. Unfortunately, when time comes for the owner to sell their business, poorly presented financial information is a major element, which creates a high degree of frustration among many prospective buyers. If an owners financial information is either not available or in disarray, the buyers perception in the least is tarnished, but in the worst case it engenders suspicion of the owner and viability of their business.

Keep A Keen Eye On Profitability

Next to financial stability of the business, plus sound record keeping, comes overall profitability. And, profitability is one of the key factors in determining business value. Believe it or not, I have discussed this subject with hundreds of business owners who fail to grasp that poor profitability can substantially reduce business value. Owners are naturally proud of their revenue growth, but unfortunately pay little attention to expense control, to achieve respectable margins. In fact, this is generally the first question a prospective buyer asks me, “is this business profitable”? Alas, these days, unfortunately, I have to answer “no”!

Now, not all blame can be leveled against the business owner, since today there are many mitigating factors which affect an owners ability to run a profitable business. For example, local, state and the federal government are constantly creating many barriers for business owners, which put severe constraints on their ability to stay afloat. In addition, economic conditions these days are not conducive to high growth, especially those created by increasing inflation caused by Fed money printing, which wreaks havoc with an owners best laid business plans.

Customers and Markets Is A Major Buyer Concern

A third important aspect of the business, which is part of a prospective buyers due diligence, is size and structure of the owners marketplace. There are many more sophisticated buyers out there these days and they want to know market size, growth potential and other salient features, such as customer retention and satisfaction, which contribute to business business growth and longevity. Often, a prospective buyer requests a discussion with a key customer, which is usually a surprise request to the business owner, but is necessary requirement with submission of a Letter of Intent. This aspect of buyers due diligence must be handled very carefully, as there is potential for damage, lest it is not managed in a surreptitious manner.

More to come….check in soon!

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Friendly Advice for Sellers and Buyers


Almost daily, I encounter inadequately prepared business owners wanting to sell their business. They are totally unaware of the ordeal they face in this rather overwhelming task. Whether for emotional, financial, or operational reasons, they have given little or no thought to how they want to gracefully exit their business. Yes, there are indeed those owners who do not fit this profile and they are really a pleasure to work with. However, at least 85% are in need of help, which more often than not, they don’t realize they need…that’s our number 1 challenge…but hopefully this friendly advice will help.

Sellers and Buyer Psychology

From experience, we know it’s not easy to turn a sluggish business around and that is exactly the task we face daily. Since the banking crisis of 2008, which caused the major economic meltdown, fewer and fewer businesses are now producing the levels of profitability, that is the basis of business value. Unfortunately, the bulk of the business owner have not come to terms with the changes in buyer psychology, along with the banking institutions more onerous lending policies…then there’s the ever increasing local and federal government intervention, imposing more and more punitive taxes and legislation. As a consequence, along with their lower than average profits, small business owners still have an unrealistic expectation of what their business is worth in todays market.

Now, there’s always two sides to an equation and in this case it’s the  prospective buyer. They are not going to get off lightly either. Many respond to business for sale ad’s, having carried out little or no research or planning on exactly what business they can really afford, or even if they are adequately qualified to buy and run a business. Many prospective buyers seem to respond to ad’s on a whim and this wastes their time, the business brokers time and the sellers time. We do as much as we can to weed out the tire-kickers, but there are only so many hours in a day we can spend at this task. In the same way as there are sellers who are well prepared, so too are prospective buyers. Again, these are a pleasure to work with, as they are knowledgable and professional. They may be rather demanding, but at least their understanding of the business sales process minimizes time wastage.

Yes, It’s all About the Financials

The biggest anguish for both brokers and buyers is lack of a adequate business owner financial statements. This is especially true if there is a sophisticated buyer and an unorganized owner. Frustration mounts on both sides as the prospective buyer tries to analyze the business, with a seller whose attitude is less than understanding. Frustration is also present in reverse, with a sophisticated seller and a buyer who lacks the ability to grasp all aspects of the business. This situation is far more harmful for the intermediaries reputation, as generally the business broker is representing the seller, not the buyer….therefore, a buyer who demonstrates incompetence reflects on the broker. Yes, the broker does as much due diligence as possible with the prospective buyer, but there is a limit to how much can be found out until we are in the dynamic environment….that’s when the rubber meets the road.

Depending on the level, that is, from main-street business to mid-market business, the quality of the financial’s are either non-existent or tending to elaborately detailed…with everything else in between. As an example of competence, there’s one anecdotal story of a business owner wanting to value his business before selling. On close examination of the P&L’s statements, which incidentally were prepared by the owners wife using Quickbooks, it was noticed that the LOC (line of credit) was actually being counted as revenue.  When we brought this error to their attention, it was like trying to explain quantum physics theories to a layman. Needless, to say we never performed a valuation, as they were never able to resolve the problem and produce rational statements. I could go on and on ad-infinitum, but you get the picture. Well prepared and accurate financial statements are an essential tools in presenting the business in it best light. Trying to understand a business from faded and Xeroxed tax returns, just doesn’t cut the salt.

Inventory…the Achiles Heel of a Business

Another buyers pet peeve, is unidentified or badly recorded inventory…especially for a manufacturing company with a multitude of products and parts that have to be warehoused. Despite the availability of relatively inexpensive computer hardware and MRP and inventory software, there are still businesses doing this complex task by hand. Needless to say, this lays the foundation for plenty of arguments between buyer and seller at a later stage of the sales process, about real or imaginary inventory and its value.

Buyer and Seller Chemistry

Occasionally, a situation arises when a rather abrasive buyer meets a seller for the first time. Unfortunately, it’s always a crap shoot if people will get on or not and it turns out to be awkward and embarrassing for all the players, buyer, seller and intermediary. Another anecdotal story relates to a business owner running what we would consider to be a very well managed manufacturing business. The prospective buyer was highly qualified, both financially and experientially. The minute we all met, when we entered the firms facility…it was obvious from the rhetoric and body language, this was not going to be a good visit. It is rare that a situation like this arises, but even from the “get-go” the chemistry was not apparent. Naturally, the seller was very disappointed, as all indications on paper was that this was the perfect fit.

Main-Street Business

A pet peeve mainly for business brokers doing main-street sales is the large number of prospective buyers, who rarely if ever, talk with their bank to determine if they are credit worthy and can obtain pre-approaval for a loan. This is definitely a time waster, since the prospective buyer might make an offer contingent upon obtaining financing…then the long wait begins, as the bank turns on their lending process, which is the case of the SBA might be measured in months not weeks. Despite the fact that we demand personal financial statements from prospective buyers, this is not a good indicator that the bank will provide the prospective buyer financing.

Mid-Market Business

For businesses in this segment of the market, which typically have revenue from $2 million to $50 million range, similar challenges exist as those in Main-Street, however, the scale is different and the stakes are generally higher for both sides of the deal. Despite the duration of the process, for a whole variety of reasons, the single biggest buyer peeve is the lack of availability of due diligence data once a Letter of Intent to purchase has been filed. Now, as M&A Advisors we counsel owners regarding this process, but asking for a certain document and receiving it can be a long wait. It is highly recommended as soon as the listing has been triggered, that the owner/seller step through the due diligence list we supply and begin to compile the required data and documents, way ahead of when they are required for inspection. This takes the stress away from all concerned with the process and actually saves time and money. And who doesn’t want to save money these days…we can help.

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Selling Your Business: Critical Issues to Consider

Selling Your Business

The Big Day Arrives

The day will arrive one day when you want, or need, to sell your business. Selling a business you’ve worked hard to build is an extremely emotional and challenging experience, not often realized by business owners. It is complex and there are many issues to consider. To guide you through the process and help you deal with the issues to be addressed when selling your business…the following tips may help.

Firstly, why you are selling your business is a good question to ask yourself. Is it retirement, relocation, illness, or divorce…as the process and outcome may be different in every situation? If your business is flagging, selling your business is going to be hard. Very few buyers want to buy an unprofitable and poorly managed business.

Without doubt, the first question a prospective buyer asks, is why you are selling your business. Be cautious, anything other than retirement always raises a red flag, as buyers get suspicious, even if the reasons are perfectly genuine. You must be clear on the reason for selling your business, as this will make a prospective buyer much more comfortable with you and the business.

Exit Planning…Sound Advice

Having an exit plan is always sound advice, since without a clearly defined plan you have no roadmap to guide you though the process. A plan such as this pays dividends in managing your transition and transferring the business to a new owner. It is paramount, that once your business is sold, you have a sound plan to invest the proceeds, as today’s political environment is full of uncertainty and you certainly don’t want to lose all your hard earned wealth through lack of planning.

Be prepared for a time consuming task, as finding buyers is not a simple matter. The process of selling your business will be time consuming and at times very arduous. However, during this time period, you still have conduct business as usual, especially ensuring that profitability is maintained or even grown, as this is what determines value. The last thing you want to do is ruin your chances of selling the business, as it becomes less valuable.

Keep it Confidential

A key factor is confidentiality during this selling process. Naturally, you tell your wife and family, but beyond that you will need to be very cautious about who you confide in. Keep this information from your employees, customers, and vendors as long as you can, because any breach can have unintended consequences. Almost always people get suspicious when a business goes up for sale, which rarely is the case, but the business can suffer. Valued employees might leave, vendors tend to enforce stricter credit terms, and customers seek new places to buy from.

Engage a Professionally Qualified Broker

How you sell your business is an important decision to make. Some business owners try to sell their business themselves, but soon realize that running a business and selling a business are not compatible. Which then begs the question, are you going to sell it yourself or engage a qualified business broker. If you do use a business broker, make sure he/she is a credentialed broker, such as a Certified Business Intermediary (CBI) from the International Business Brokers Association (IBBA). Engaging a qualified business broker will pay dividends, as it enables you to run your business as usual, saves time, and allows you to concentrate on maximizing your business value without the hassle of dealing with prospective buyers.

Business Value…Science or Art

One of the most important tasks is determining the value of your business. This process is both a science and an art. Naturally, as your life’s work, you will have an emotional attachment to your business, which affects your perception of its value. Unfortunately, more often than not this is unlikely to match the actual market value. Often this is a jolt to your system, so be prepared for a possible shock. If it’s an asset sale you should determine what assets you wish to sell and those you wish to keep. You business broker can help in that task to value the assets and set the optimum selling price. However, keep in mind that buyers will try to negotiate a lower amount that your asking price, so be prepared.

Deal structure is an important factor when you have a prospective buyer who is willing to make an offer. How do you want to get paid for your business? Do you want to sell it outright, or are willing to take a note back and help to partially finance the business for the buyer? Often many owners are reluctant to finance the business for the buyer, as they are rightly concerned about the buyer’s ability to honor their repayment obligations. However, in today’s world the likelihood of the buyer obtaining a bank loan is greatly reduced if the seller has no investment in the sale of his/her business. Confer with all your professionals on this matter and seek guidance from your business broker, your lawyer and accountant who will help you to work out the details.

Be Well Prepared

Lastly, you must have the business in perfect condition and be well prepared before putting it up for sale. Especially important, is having a clean balance sheet and up-to-date financials, such as the profit and loss statements. Gather and prepare all necessary documents that prospective buyers will ask for, such as your financial statements and other documents applicable to the business. Also, do the same you would do in selling your home, ensure that the facility, such as the building, is in good repair, and all equipment to be sold is functional. Prepare for the sale of your business, as the chances of selling it will be greatly enhanced when there is little for the prospective buyer to use as objections and a bargaining chip.

If you thoroughly prepare your business for sale and leave no stone unturned in the cleanup process, it will pay dividends. Keep in mind this will be a hectic and stressful time. And the only way to survive this process and keep the stress to a minimum is to be well prepared. Good luck in selling your business.

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